Suji Rusk Label Design

Project Title: Packaging Design for LHK Suji Rusk

Client: LHK Royal Treats

Industry: Food & Beverage

Services Provided by Dipanshutech: Graphic Design, Packaging Design

Project Overview:

Dipanshutech was entrusted with the task of creating an appealing and informative packaging design for LHK Royal Treats’ Suji Rusk. The goal was to develop a design that not only captured the essence of a traditional and oven-fresh product but also stood out on the shelves and communicated key product information effectively.

Design Elements and Approach:

• Brand Integration: The design prominently features the “LHK Royal Treats” logo, reinforcing brand recognition and trust.
• Product Visualization: High-quality images of the Suji Rusk are strategically placed to showcase the product’s texture and appeal. The inclusion of a serving suggestion with a cup of tea enhances its desirability.
• Color Palette: A warm and inviting color scheme, predominantly yellow and cream with touches of red, evokes a sense of freshness and tradition.
• Typography: Clear and legible fonts were chosen to ensure easy readability of the product name, “Suji Rusk,” and other essential information.
• Nutritional Information: A well-organized nutritional information panel was incorporated to provide consumers with detailed dietary facts.
• Ingredient and Manufacturing Details: Important information regarding ingredients, manufacturing, and marketing details are clearly presented.
• Regulatory Compliance: The design includes necessary details such as the manufacturing license number, batch number, and best before date, ensuring compliance with food packaging regulations.
• Visual Appeal: Elements like wheat stalks and a chef’s hat add a touch of authenticity and reinforce the “oven fresh” aspect of the product.
• Material Consideration: While not explicitly visible, the design likely considered the practical aspects of packaging material and printing for optimal presentation.

Impact and Outcome:

The resulting packaging design for LHK Suji Rusk is visually appealing, informative, and effectively communicates the product’s key attributes. The design successfully balances traditional cues with a modern aesthetic, making it attractive to a broad consumer base. Dipanshutech’s design aimed to enhance the product’s shelf presence and provide consumers with all the necessary information for making a purchase decision.

Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)

Team Involved: (You can mention the team members involved in the project)

Why This Fits Your Portfolio:

This project demonstrates Dipanshutech’s capabilities in:

• Graphic Design: Creating visually appealing and brand-consistent designs.
• Packaging Design: Understanding the unique requirements of product packaging, including information hierarchy, visual appeal, and regulatory compliance.
• Client Collaboration: Working with a client in the food and beverage industry to understand their product and brand identity.
• Attention to Detail: Ensuring all necessary information is accurately and clearly presented.

You can further enhance this portfolio entry by adding:

• High-resolution mockups of the packaging.
• Testimonials from LHK Royal Treats (if available).
• Insights into the design process and any challenges overcome.