Raw Juice Label Design

Project Title: Packaging Design for Borcelle 100% Grass-Fed Beef

Client: Borcelle

Industry: Food & Beverage (Meat Products)

Services Provided by Dipanshutech: Graphic Design, Packaging Design

Project Overview:

Dipanshutech was commissioned to create a packaging design for Borcelle’s 100% Grass-Fed Beef. The objective was to develop a design that communicated the freshness, quality, and grass-fed nature of the beef, while providing essential nutritional information and appealing to consumers looking for premium meat products.

Design Elements and Approach:

• Brand Integration: The “borcelle” brand name is clearly displayed at the top left, establishing brand identity.
• Product Focus: The prominent text “100% fresh GRASS-FED BEEF” immediately highlights the key product attributes.
• Visual Appeal: An appetizing illustration of a fresh cut of beef with a “100% Satisfaction Guaranteed” seal adds visual appeal and reinforces quality.
• Informative Graphics: A diagram illustrating a “BELLY CUT” of beef, along with a brief description, educates the consumer about the specific cut.
• Clear Ingredient Information: The ingredients are simply stated as “beef: 85 percent lean, 15 percent fat,” providing transparency about the product’s composition.
• Comprehensive Nutrition Facts Panel: A detailed nutrition facts panel provides essential dietary information per serving.
• Net Weight: The net weight of the product (10oz / 284 gr) is clearly indicated.
• “SCAN HERE” Area: A designated space suggests the potential inclusion of a QR code for additional product information or recipes.
• “FRESH CUT” Date: The inclusion of a “FRESH CUT” date (20/10/2030) emphasizes the product’s freshness.
• Company Contact Information: A placeholder address is included.
• Color Palette: A color scheme of red, white, and a muted beige/tan evokes a sense of quality, freshness, and naturalness associated with beef products.

Impact and Outcome:

The resulting packaging design for Borcelle 100% Grass-Fed Beef is informative, appealing, and clearly communicates the product’s key selling points. The combination of appetizing visuals, detailed information, and emphasis on freshness and quality aims to attract consumers seeking premium beef. Dipanshutech’s design focuses on building trust and providing consumers with all the necessary details for making an informed purchase.

Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)

Team Involved: (You can mention the team members involved in the project)

Why This Fits Your Portfolio:

This project showcases Dipanshutech’s skills in:

• Graphic Design for Food Packaging (Meat Products): Creating effective and appealing packaging for the meat industry.
• Communicating Product Attributes: Clearly highlighting key selling points such as “100% fresh” and “Grass-Fed.”
• Providing Detailed Product Information: Including ingredients, nutrition facts, and net weight in an easy-to-understand format.
• Using Visuals to Enhance Appeal: Incorporating appetizing illustrations and informative diagrams.
• Building Trust Through Design: Utilizing elements like a satisfaction guarantee seal and clear labeling.

You can further enhance this portfolio entry by adding:

• Mockups of the beef packaging (e.g., a vacuum-sealed package or tray) with the label applied.
• Insights into the design process, such as the font choices or the style of illustration.
• Information about the target audience and how the design caters to them (e.g., health-conscious consumers).
• Any feedback received from Borcelle regarding the design’s effectiveness.