Project Title: Packaging Design for Swadisht Papad
Client: Paucek and Lage
Industry: Food & Beverage (Snack Foods)
Services Provided by Dipanshutech: Graphic Design, Packaging Design
Project Overview:
Dipanshutech was entrusted with creating a vibrant and appealing packaging design for Swadisht Papad. The objective was to develop a design that showcased the product, communicated its deliciousness (implied by “Swadisht,” which means tasty), and provided essential product information in an attractive manner.
Design Elements and Approach:
Brand Integration: The “Paucek and Lage” brand name and logo (a smiling face) are prominently displayed at the top, establishing brand recognition and a friendly feel.
Product Focus: A large, appetizing image of the papad is centrally placed, allowing consumers to see the product clearly. The name “स्वादिष्ट Papad” (Swadisht Papad) is overlaid in a stylized green banner, making it the focal point.
Visual Appeal: The red background with subtle traditional Indian patterns adds cultural context and visual interest. The torn edges on the packaging illustration suggest freshness and easy opening.
Quantity Indication: “20 PIECES” is clearly mentioned, informing the consumer about the pack size.
Ingredient List: A placeholder text block is provided for the ingredient list.
Nutrition Facts Panel: A placeholder nutrition facts panel with zeros indicates where this information would be displayed.
Manufactured By Information: Placeholder contact details for the manufacturer are included.
“Best Before” Date: A clearly marked “Best Before: 03.05.2025” provides important shelf-life information.
Recycling Symbol: The inclusion of a recycling symbol encourages environmentally conscious disposal.
Green Dot Symbol: The presence of a green dot symbol (common in some European packaging regulations, indicating financial contribution towards recycling efforts) might be relevant depending on the target market.
Impact and Outcome:
The resulting packaging design for Swadisht Papad is visually appealing and effectively showcases the product. The use of a large product image, vibrant colors, and cultural patterns aims to attract consumers. While some information is placeholder, the design provides a clear structure for essential details. Dipanshutech’s design focuses on creating packaging that is both eye-catching and informative for a snack food product.
Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)
Team Involved: (You can mention the team members involved in the project)
Why This Fits Your Portfolio:
This project demonstrates Dipanshutech’s skills in:
Graphic Design for Food Packaging (Snack Foods): Creating attractive and culturally relevant packaging for snack products like papad.
Visual Hierarchy: Effectively using layout and color to draw attention to key elements like the product image and name.
Cultural Sensitivity (Implied): Incorporating design elements that resonate with the product’s origin and target market.
Clear Presentation of Essential Information: Providing designated spaces for ingredients, nutrition facts, and shelf-life information.
Brand Integration: Seamlessly incorporating the client’s brand name and logo.
You can further enhance this portfolio entry by adding:
Mockups of the actual papad packaging (e.g., a sealed pouch).
Information about the target audience and how the design caters to them (e.g., those familiar with or interested in Indian snacks).
If available, the actual ingredient list and nutritional information to show a complete design.
Insights into the design choices, such as the color palette or the style of the product name’s banner.