Project Title: Packaging Design for Larana, Inc. Strawberry Organic Jam
Client: Larana, Inc.
Industry: Food & Beverage
Services Provided by Dipanshutech: Graphic Design, Packaging Design
Project Overview:
Dipanshutech was contracted by Larana, Inc. to create a label design for their Strawberry Organic Jam. The goal was to develop packaging that communicated the homemade, sweet, delicious, and 100% natural qualities of the jam, while also providing essential product information in an appealing manner.
Design Elements and Approach:
Brand Integration: The “LARANA, INC.” brand name is clearly displayed at the top and bottom of the label, establishing brand recognition.
Product Identification: The word “STRAWBERRY” is prominently featured in a classic red font, immediately indicating the jam’s flavor. “ORGANIC JAM” is positioned below the image, highlighting its key attribute.
Visual Appeal: A watercolor-style illustration of fresh strawberries and leaves adds a natural and artisanal touch to the design, reinforcing the homemade and organic aspects.
Descriptive Text: A brief description emphasizes the jam’s versatility (“PERFECT TO SERVE ON EVERY OCCASION”) and its key characteristics (“100% HOMEMADE, SWEETS, AND DELICIOUS”).
Clear Ingredient List: The ingredients (Strawberry, Organic Sugar, Pectin, Citric Acid) are listed clearly and concisely.
Nutrition Facts Panel: A straightforward nutrition facts panel provides essential dietary information per serving.
“SCAN ME” Area: A designated space encourages potential inclusion of a QR code for additional product information or marketing.
Net Weight: The net weight of the product (12 oz) is clearly indicated.
Expiration Date: A clearly marked “EXPIRED” field with the date “10/09/2030” ensures consumers have this important information.
Company Contact Information: The company’s address, email, and website are provided for customer যোগাযোগ.
Sustainability Symbol: The “Reduce, Reuse, Recycle” symbol subtly promotes environmental awareness.
Color Palette: A simple and clean color scheme of white with green and red accents highlights the natural ingredients and keeps the design uncluttered.
Impact and Outcome:
The resulting packaging design for Larana, Inc.’s Strawberry Organic Jam is clean, appealing, and effectively communicates the product’s key attributes. The combination of natural imagery, clear information, and a focus on organic and homemade qualities aims to attract consumers looking for high-quality, natural preserves. Dipanshutech’s design prioritizes both aesthetic appeal and the clear presentation of necessary product details.
Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)
Team Involved: (You can mention the team members involved in the project)
Why This Fits Your Portfolio:
This project showcases Dipanshutech’s expertise in:
Graphic Design for Food Packaging: Creating attractive and informative labels for food products, particularly jams and preserves.
Emphasis on Natural and Organic Products: Designing packaging that effectively communicates these key product attributes.
Clear Communication of Product Information: Ensuring all essential details, such as ingredients, nutrition facts, and expiration date, are easily accessible to the consumer.
Combining Visuals and Text Effectively: Balancing appealing imagery with clear and concise textual information.
Attention to Detail: Including important elements like the net weight, company contact information, and sustainability symbols.
You can further enhance this portfolio entry by adding:
Mockups of the jam jar with the label applied.
Insights into the design choices and the rationale behind them, such as the font selection or the style of illustration.
Any feedback received from Larana, Inc. regarding the design’s effectiveness.