Kiwi Bliss Label Design

Project Title: Packaging Design for Kiwi Bliss Beverage

Client: (Assuming “REALLYGREATSITE.com” is a placeholder and you have the actual client name)

Industry: Food & Beverage

Services Provided by Dipanshutech: Graphic Design, Packaging Design

Project Overview:

Dipanshutech was commissioned to create a vibrant and appealing packaging design for Kiwi Bliss, a 100% natural beverage. The primary goal was to develop a design that highlighted the natural and refreshing qualities of kiwi, attracted consumers, and clearly presented essential product information.

Design Elements and Approach:

• Product Centric Visual: The design prominently features fresh kiwi fruit, both whole and sliced, along with a dynamic splash of green liquid, immediately conveying the kiwi flavor and the refreshing nature of the drink.
• Color Palette: A bright and energetic color scheme dominated by shades of green and yellow evokes a sense of freshness, naturalness, and vibrancy.
• Typography: A clean and modern font is used for the product name “KIWI BLISS,” making it easily readable and appealing. The “100% natural” descriptor is subtly placed to reinforce the product’s key attribute.
• Nutrition Facts Panel: A clearly organized and bilingual (English and French) nutrition facts panel provides consumers with detailed information about the beverage’s nutritional content.
• Barcode Integration: A cleanly integrated barcode ensures efficient product scanning at the point of sale.
• “Expired Date” Field: The inclusion of a designated area for the expiration date is crucial for product safety and compliance.
• Website Integration: The website address “REALLYGREATSITE.com” (if applicable) is included, potentially for brand information or other marketing purposes.

Impact and Outcome:

The resulting packaging design for Kiwi Bliss is visually striking and effectively communicates the natural and refreshing qualities of the kiwi beverage. The vibrant imagery and clear presentation of information aim to attract consumers and provide them with the necessary details for making a purchase decision. Dipanshutech’s design focused on creating a packaging that stands out on shelves and resonates with health-conscious consumers seeking natural beverages.

Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)

Team Involved: (You can mention the team members involved in the project)

Why This Fits Your Portfolio:

This project demonstrates Dipanshutech’s abilities in:

• Graphic Design for Beverages: Creating visually appealing and informative packaging for the beverage industry.
• Visual Communication: Effectively using imagery and color to convey product attributes and appeal to the target audience.
• Information Architecture: Organizing and presenting nutritional information clearly and concisely.
• Bilingual Design: Accommodating multiple languages on packaging (if required by the market).
• Emphasis on Natural Products: Designing packaging that highlights natural and healthy product qualities.

You can further enhance this portfolio entry by adding:

• Mockups of the beverage packaging (e.g., a bottle or carton) with the label applied.
• Insights into the design process and the rationale behind specific design choices.
• Information about the target audience and how the design caters to them.