Cold Brew Coffee Label Design

Project Title: Packaging Design for Borcelle American Signature Cold Brew Coffee

Client: Borcelle

Industry: Food & Beverage (Coffee)

Services Provided by Dipanshutech: Graphic Design, Packaging Design

Project Overview:

Dipanshutech was commissioned to create a sophisticated and informative packaging design for Borcelle’s American Signature Cold Brew Coffee. The objective was to develop a design that communicated the premium quality of the 100% Arabica coffee, provided clear serving instructions, and established a strong brand presence.

Design Elements and Approach:

• Brand Emphasis: The “BORCELLE” brand name is prominently displayed, reinforcing brand identity. The “American Signature” tagline adds a touch of distinction.
• Product Identification: “Cold Brew Coffee” is clearly stated, informing the consumer about the product type.
• Premium Feel: A dark teal oval label with a decorative border and stylized script font for “American Signature” creates a sense of quality and craftsmanship.
• Coffee Bean Illustration: An elegant illustration of coffee beans and leaves visually represents the product’s core ingredient.
• Clear Ingredients List: The simple and direct ingredient list (“100% Arabica Coffee, Pure Cold Water”) highlights the product’s purity.
• Production Information: The inclusion of a “Production Code” provides traceability.
• “Best Before” Date: A clearly marked “Best Before” date (20/11/2024) ensures consumers are aware of the product’s shelf life.
• Serving Instructions: Simple and intuitive icons with accompanying text (“Shake Well,” “Add Milk,” “Serve Cold,” “Enjoy”) clearly guide the consumer on how to best enjoy the product.
• “100% Arabica” Designation: This reinforces the premium quality of the coffee beans used.
• Net Volume: The net volume (250 ML / 14 OZ) is clearly indicated.
• Barcode Integration: A prominent barcode ensures efficient product scanning.
• Subtle Background Design: A light peach background with a delicate pattern of coffee beans and leaves adds visual interest without overwhelming the main label.

Impact and Outcome:

The resulting packaging design for Borcelle American Signature Cold Brew Coffee is sophisticated, informative, and effectively communicates the premium nature of the product. The combination of elegant typography, clear instructions, and emphasis on the quality of ingredients aims to attract coffee enthusiasts seeking a high-quality cold brew experience. Dipanshutech’s design focuses on creating packaging that is both visually appealing and practical for consumers.

Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)

Team Involved: (You can mention the team members involved in the project)

Why This Fits Your Portfolio:

This project demonstrates Dipanshutech’s skills in:

• Graphic Design for Beverages (Coffee): Creating sophisticated and informative packaging for the coffee industry, specifically for cold brew products.
• Communicating Product Quality: Effectively highlighting premium attributes like “100% Arabica.”
• Providing Clear and Concise Information: Presenting ingredients, production details, and serving instructions in an easy-to-understand format.
• Using Visuals to Enhance Brand Identity: Incorporating elegant illustrations and typography to create a premium feel.
• Attention to Detail: Including all necessary information such as net volume and “best before” date.

You can further enhance this portfolio entry by adding:

• Mockups of the cold brew coffee bottle or can with the label applied.
• Insights into the design process, such as the font choices or the rationale behind the color palette.
• Information about the target audience and how the design caters to them (e.g., coffee connoisseurs).
• Any feedback received from Borcelle regarding the design’s effectiveness.