If you’re a small business owner planning a new website, a common question is:
How many pages do I really need?
Not too many, not too few — just the right number to give visitors enough info and convert them into customers.
Here’s a simple guide to the ideal number of pages for a small business website, and what each page should do.
For most small businesses, 5 to 7 well-structured pages are enough to build trust, show your services, and attract leads.
This is your first impression.
It should explain:
Who you are
What you offer
Why someone should choose you
Include strong visuals, a short intro, and key CTAs like “Contact Now” or “Get a Quote.”
Tell your story!
Share your background, mission, and values
Highlight your team or founder
Build trust by showing you’re real and reliable
Clearly list what you offer.
Break it down into sections
Add short descriptions, pricing (if needed), and photos
Use keywords for SEO
Make it easy to get in touch.
Include:
Phone number
Email address
Google Map
Contact form
WhatsApp chat option
Show proof that your business works.
Add real customer reviews
Include client logos or photos if possible
Helpful for SEO and keeping your website fresh.
Write about:
Tips related to your business
Success stories
Industry updates
Answer common customer questions.
This saves time and builds confidence.
A clean, focused website with 5 to 7 pages is usually ideal for most small businesses.
It covers everything your customer needs to know — without overwhelming them.
Need help building your small business website?
At Dipanshutech, we design modern, mobile-friendly websites that deliver results — starting with the perfect page plan.
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