Organic Jam Label Design

Project Title: Packaging Design for Larana, Inc. Strawberry Organic Jam

Client: Larana, Inc.

Industry: Food & Beverage

Services Provided by Dipanshutech: Graphic Design, Packaging Design

Project Overview:

Dipanshutech was contracted by Larana, Inc. to create a label design for their Strawberry Organic Jam. The goal was to develop packaging that communicated the homemade, sweet, delicious, and 100% natural qualities of the jam, while also providing essential product information in an appealing manner.

Design Elements and Approach:

• Brand Integration: The “LARANA, INC.” brand name is clearly displayed at the top and bottom of the label, establishing brand recognition.
• Product Identification: The word “STRAWBERRY” is prominently featured in a classic red font, immediately indicating the jam’s flavor. “ORGANIC JAM” is positioned below the image, highlighting its key attribute.
• Visual Appeal: A watercolor-style illustration of fresh strawberries and leaves adds a natural and artisanal touch to the design, reinforcing the homemade and organic aspects.
• Descriptive Text: A brief description emphasizes the jam’s versatility (“PERFECT TO SERVE ON EVERY OCCASION”) and its key characteristics (“100% HOMEMADE, SWEETS, AND DELICIOUS”).
• Clear Ingredient List: The ingredients (Strawberry, Organic Sugar, Pectin, Citric Acid) are listed clearly and concisely.
• Nutrition Facts Panel: A straightforward nutrition facts panel provides essential dietary information per serving.
• “SCAN ME” Area: A designated space encourages potential inclusion of a QR code for additional product information or marketing.
• Net Weight: The net weight of the product (12 oz) is clearly indicated.
• Expiration Date: A clearly marked “EXPIRED” field with the date “10/09/2030” ensures consumers have this important information.
• Company Contact Information: The company’s address, email, and website are provided for customer যোগাযোগ.
• Sustainability Symbol: The “Reduce, Reuse, Recycle” symbol subtly promotes environmental awareness.
• Color Palette: A simple and clean color scheme of white with green and red accents highlights the natural ingredients and keeps the design uncluttered.

Impact and Outcome:

The resulting packaging design for Larana, Inc.’s Strawberry Organic Jam is clean, appealing, and effectively communicates the product’s key attributes. The combination of natural imagery, clear information, and a focus on organic and homemade qualities aims to attract consumers looking for high-quality, natural preserves. Dipanshutech’s design prioritizes both aesthetic appeal and the clear presentation of necessary product details.

Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)

Team Involved: (You can mention the team members involved in the project)

Why This Fits Your Portfolio:

This project showcases Dipanshutech’s expertise in:

• Graphic Design for Food Packaging: Creating attractive and informative labels for food products, particularly jams and preserves.
• Emphasis on Natural and Organic Products: Designing packaging that effectively communicates these key product attributes.
• Clear Communication of Product Information: Ensuring all essential details, such as ingredients, nutrition facts, and expiration date, are easily accessible to the consumer.
• Combining Visuals and Text Effectively: Balancing appealing imagery with clear and concise textual information.
• Attention to Detail: Including important elements like the net weight, company contact information, and sustainability symbols.

You can further enhance this portfolio entry by adding:

• Mockups of the jam jar with the label applied.
• Insights into the design choices and the rationale behind them, such as the font selection or the style of illustration.
• Any feedback received from Larana, Inc. regarding the design’s effectiveness.