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Project Title: Snack Label Design – Pop Masala Murmure Packaging

Client: Pakhi Foods (Ganar Cuidado Foods & Beverages Pvt. Ltd.)

Industry: Food & FMCG (Fast-Moving Consumer Goods)

Services Provided by Dipanshutech

Snack Label Design
Food Packaging & Label Layout
Branding & Visual Identity
Print-Ready Design Preparation
Nutritional & Regulatory Information Structuring

Project Overview

This project involved creating a vibrant and market-ready snack label design for “Pop Masala Murmure.” The goal was to develop an eye-catching packaging label that enhances product visibility on retail shelves while clearly communicating essential product details.

The design ensures a balance between attractive visuals and structured information, including ingredients, nutritional values, storage instructions, and compliance elements such as FSSAI and ISO certifications.

Design Elements and Approach

The design approach focuses on strong visual appeal and effective communication:

Bright Color Palette: A bold yellow background was used to create high visibility and reflect the fun, energetic nature of snack products.
Strong Brand Presence: Centralized logo placement ensures maximum brand recognition.
Product-Focused Imagery: Realistic snack visuals combined with spices highlight taste and quality.
Structured Information Layout: Clean sections for nutritional facts, ingredients, and certifications improve readability.
Trust Indicators: Inclusion of FSSAI license details and ISO certification enhances credibility.
Promotional Highlight: “Free 30% Extra” element designed to attract customer attention and boost sales.

Why This Fits Your Portfolio

This project showcases your expertise in FMCG snack label design, demonstrating your ability to: