Masala Badam Label Design

Project Title: Packaging Design for Masala Badam

Client: (Client name is not explicitly visible in the image; “Deli Cioso” is a brand name. You can add the actual client name if you have it, or state it was for a snack food client.)

Industry: Food & Beverage (Snack Foods)

Services Provided by Dipanshutech: Graphic Design, Packaging Design, Character Design (for the peanut character)

Project Overview:

Dipanshutech was tasked with creating a fun, vibrant, and appealing packaging design for “Masala Badam” (Spiced Peanuts) under the “Deli Cioso” brand. The objective was to develop a design that immediately conveyed the product’s flavor and snack appeal, included a memorable character, and provided essential product information.

Design Elements and Approach:

• Brand and Product Name: The “Deli Cioso” brand name is subtly placed at the top, while “MASALA BADAM” is prominently displayed in a large, playful, and textured font that suggests flavor.
• Product Visualization: A clear image of the Masala Badam in a bowl is central to the design, allowing consumers to see the product.
• Engaging Character: A cheerful, anthropomorphic peanut character with outstretched arms adds a fun and friendly element to the packaging, making it more approachable, especially for a wider audience.
• Color Palette: A warm and energetic color scheme dominated by shades of orange and brown, with accents of yellow, reflects the spicy and savory nature of the Masala Badam.
• Weight Indication: The net weight “200G” is clearly displayed.
• Placeholder Information: Sections for “INGREDIENTS,” “NUTRITION FACTS,” and “BRAND MESSAGE” are provided with placeholder text and zeros, indicating where this information would be included. This shows the structure for important details.
• Price Indicator: A designated area for “PRICE: 00” is included, which is practical for retail packaging.
• Manufacturer Information: Placeholder contact details and website for the manufacturer are included.
• “Best Before” Date: A clearly marked “Best Before: 02.12.2025” provides essential shelf-life information.
• Barcode Integration: A prominent barcode ensures efficient product scanning.
• Recycling Symbols: Recycling symbols are included, promoting environmentally conscious disposal.

Impact and Outcome:

The resulting packaging design for Masala Badam is lively, memorable, and effectively communicates the product’s flavor and snack appeal. The inclusion of the peanut character adds a unique and engaging element. While some information is placeholder, the design demonstrates a clear layout for essential details. Dipanshutech’s design focuses on creating packaging that is both eye-catching and informative for a snack food product.

Technology/Software Used: (You can add specific software your team used, e.g., Adobe Illustrator, Adobe Photoshop)

Team Involved: (You can mention the team members involved in the project)

Why This Fits Your Portfolio:

This project demonstrates Dipanshutech’s skills in:

• Graphic Design for Food Packaging (Snacks): Creating vibrant and appealing packaging for snack food products.
• Character Design: Developing unique and engaging characters for branding and packaging.
• Using Color and Typography Effectively: Utilizing color palettes and fonts that reflect the product’s flavor and personality.
• Clear Information Layout: Designing packaging with designated areas for essential product information, even with placeholders.
• Creating Memorable Packaging: Incorporating elements like characters to make the packaging stand out.

You can further enhance this portfolio entry by adding:

• Mockups of the actual snack packaging (e.g., a pouch or bag) with the design applied.
• Information about the target audience and how the design caters to them (e.g., consumers looking for flavorful and fun snacks).
• If available, the actual ingredient list, nutritional information, and brand message to show a complete design.
• Insights into the character design process and the rationale behind it.