Business to Consumer, sometimes referred to as B2C, is when a customer is involved from beginning to end. A business to consumer e-commerce website is created with both the customer and the businessperson in mind.Customers can access new market opportunities and improve their understanding of the market by having their demands quickly and properly registered.

Long-term client interactions are facilitated by configuration data (product specs, customer profiles, etc.). It is possible to speak to each customer specifically using this information. For follow-up orders, however, it can be utilized once again and accessible. The second configuration will therefore be completed much more quickly than the first. It encourages clients to stick with the business rather than leaving and having to start the configuration process again with a new provider.